Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets

image via TechCrunch

March 21, 2025, 11:36 AM

• •Google ran an experiment removing news from search results for 1% of users in eight European markets for 2.5 months
• •Google says the results show that news is essentially worthless to its ad business
• •Google will be hoping to use this outcome as leverage in payment negotiations with European publishers

Google ran an experiment that removed news from search results for 1% of users for 2.5 months in eight markets in Europe. The company claims the results show that news is essentially worthless to Google’s ad business.

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