Honeyjar offers AI tools to improve PR and comms at every company

image via TechCrunch

October 12, 2026, 3:45 PM

• •Honeyjar is presenting at TechCrunch Disrupt as part of the Startup Battlefield 200.
• •The startup automates tasks including writing announcements, building media lists, scanning news and social, tracking coverage, and surfacing opportunities.
• •CEO Michelle Masek and CCO Nadia Jamshidi say the software is designed to encode senior PR judgment, not remove humans from the process.
• •Honeyjar says it received 10,000 waitlist signups in 24 hours.
• •Named beta testers include Nextdoor, Coco Robotics, Bloomberg Beta, Mission North, and Full Picture.
• •The founders say the target market includes founders, marketers, investors, authors, creators, and other people handling communications without a formal comms role.

Honeyjar is a startup building AI tools for communications work such as drafting announcements, identifying journalists to pitch, tracking coverage, and finding speaking opportunities. Founders Michelle Masek and Nadia Jamshidi say the larger goal is to combine signals, strategy, timing, judgment, and execution into a broader workflow for founders, agencies, and other non-specialist communicators. The company says it drew 10,000 waitlist signups in its first day and has beta users including Nextdoor, Coco Robotics, Bloomberg Beta, Mission North, and Full Picture. Masek argues the product is meant to keep humans in the loop and improve the quality of outreach rather than fully automate PR or replace communications professionals.

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