RedNote Recruited US Influencers to Promote App Amid TikTok Ban Uncertainty

image via WIRED

January 20, 2025, 4:01 PM

• •Xiaohongshu, also known as RedNote, is trying to capitalize on its newfound popularity by partnering with US influencers.
• •The Chinese lifestyle and travel app surged to the top of US app store charts last week as the TikTok ban approached.
• •Xiaohongshu was founded in 2013 and has long mostly focused on courting domestic audiences in China.

As TikTok's future hangs in the balance, Xiaohonghshu, better known as RedNote in English, is trying to capitalize on its newfound popularity by partnering with US influencers who can help promote the company and bring more Americans onto its platform. The Chinese lifestyle and travel app, which has over 300 million mostly monthly active users, surged to the top of US app store charts last week as the TikTok ban approached.

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