Lovable has the .com now, and it belonged to an Italian lingerie brand

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August 28, 2026, 12:17 PM

• •TNW verified that lovable.com and old product pages now return 302 redirects to lovable.dev.
• •The seller appears to be Lovable Italy Srl, an Italian lingerie and swimwear company that continues trading through lovable.it.
• •Lovable was founded in Stockholm in 2023 by Anton Osika and Fabian Hedin and adopted the Lovable name in December 2024.
• •The startup raised a $400 million Series C on 12 August at a reported $13.3 billion valuation.
• •The company has not said whether it plans to move its primary web presence from .dev to .com.

Lovable, a Swedish vibe-coding startup, now controls lovable.com and has redirected the domain to lovable.dev. The article says the domain previously belonged to Italian underwear company Lovable Italy, which still operates its Italian retail site and stores. No purchase price or deal terms have been disclosed, and Lovable has not publicly announced the acquisition. The move gives the fast-growing startup a high-value .com address but does not yet amount to a full rebrand away from its .dev domain.

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