U.S. TikTok Users Flock to RedNote as Ban Looms

image via New Scientist

January 15, 2025, 10:30 PM

• •Thousands of U.S. TikTok users are joining China-based app RedNote in protest of the impending U.S. TikTok ban.
• •RedNote is a China-based e-commerce and lifestyle app that is also known as Xiaohongshu, Mandarin for "Little Red Book".
• •About 300 million people, mainly in China, use RedNote for video and image sharing, shopping and travel recommendations.

Thousands of U.S. TikTok users are joining China-based app RedNote in protest of the impending U.S. TikTok ban. RedNote is a China-based e-commerce and lifestyle app that is also known as Xiaohongshu, Mandarin for “Little Red Book”. About 300 million people, mainly in China, use RedNote for video and image sharing, shopping and travel recommendations. The potential TikTok ban has so far prompted about 700,000 people to join the Chinese app, according to Reuters. That’s less than 1 percent of the 170 million U.S. users of TikTok, but the influx has been enough to spawn goofy memes and the occasional misunderstanding.

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