Apple CEO John Ternus says the best AI device is still the iPhone

image via TechCrunch

September 9, 2026, 5:36 PM

• •Ternus said Apple’s AI strategy centers on the iPhone rather than on creating a separate new AI device.
• •He described an ideal AI "intelligent personal hub" as context-aware, portable, connected, and capable of running models on-device.
• •He argued the iPhone already matches that description with its processor, display, cameras, microphones, battery life, and software integration.
• •The remarks came as Ternus took over from Tim Cook, who the article says is now executive chairman.
• •Apple contrasted its approach with rivals by emphasizing privacy and saying user data should remain under the owner’s control.

Apple CEO John Ternus used the company’s Surprise and Shine event to argue that the iPhone is already the best device for AI. He said Apple does not need entirely new hardware because the ideal AI product is a personal hub that is always with the user, understands personal context, and can run models on-device while also connecting to cloud services. Ternus also listed features such as a large display, cameras, microphones, battery life, and seamless integration with other devices as reasons the iPhone fits that role. He further framed privacy as Apple’s key differentiator, saying Apple Intelligence runs on-device whenever possible so users keep more control over their data.

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