More users are watching YouTube on TV than mobile

image via Engadget

February 11, 2025, 2:00 PM

• •YouTube says TV has overtaken mobile to become the primary device for viewing content in the US.
• •Nielsen, a market research company, says that YouTube has been the number one service in streaming watch time for the last two years.
• •YouTube is working on a new feature called Watch With that will allow creators to produce live commentary and reactions to any games and events.

YouTube has been around for two decades and a lot has changed over the years, including how people watch it. Now, a new report from YouTube claims TV has overtaken mobile to become the primary device for viewing content in the US. YouTube looks at watch time to determine device positions. Nielsen, a market research company that's been reporting on TV viewing habits for decades, says that YouTube has been the number one service in streaming watch time for the last two years.

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