The Hisense UR9 is a great first shot against OLED’s bow

image via The Verge

April 12, 2026, 1:30 PM

• •Hisense UR9 is the first affordable RGB LED TV, available in 65, 75, 85, and 100-inch sizes.
• •The UR9 delivers vibrant colors and great brightness, handling HDR content effectively.
• •At $3,500 for the 65-inch model, it competes with high-end OLEDs, which have superior contrast.
• •While RGB LED technology is promising, the review suggests OLED remains the better choice for now.

The Hisense UR9 is a new RGB LED TV that aims to compete with high-end OLEDs from LG and Samsung. It offers vibrant colors and great brightness, but its $3,500 price tag for the 65-inch model puts it in direct competition with OLEDs. While the UR9 handles colors well, especially in content extending beyond the P3 color space, OLED still has an advantage in contrast and overall picture quality. Despite the promising future of RGB LED TVs, the review suggests that OLEDs remain the better choice for now.

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