Apple launches iPhone 18 Pro with upgraded camera

image via TechCrunch

September 9, 2026, 5:26 PM

• •Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max at its fall 'Surprise and Shine' event.
• •The main camera is a 48-megapixel system with variable aperture, six blades, and new manual-style controls for white balance, shutter speed, aperture, and histogram.
• •The phones use Apple's A20 Pro chip, add a vapor chamber for cooling, and claim up to 36 hours of video playback on the Pro and 45 hours on the Pro Max.
• •Apple said Siri's new contextual on-screen AI will launch in English beta with iOS 27 this month, with more languages planned for October.
• •Pricing starts at $1,199 for the iPhone 18 Pro and $1,299 for the iPhone 18 Pro Max, with preorders beginning Saturday and availability on September 18.

Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max with camera upgrades as the main hardware change from the previous generation. The new 48-megapixel camera adds variable aperture, manual-style controls, Dolby Vision 4K recording, and post-capture cinematic effects. Apple also highlighted the A20 Pro chip, improved cooling, longer battery life, a smaller Dynamic Island area, and new Siri AI features arriving with iOS 27. The phones start at $1,199 and $1,299, come in a new burgundy finish, open for preorder on Saturday, and ship on September 18.

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