Polestar Has a Bold Plan—Get Better at Selling Cars

image via WIRED

January 17, 2025, 11:56 AM

• •Polestar CEO Michael Lohscheller says the company will grow sales by 30 to 35 percent in the coming three years
• •Lohscheller expects positive free cash flow in 2027, two years later than the company's previous break-even prediction
• •Polestar has suffered delays in rolling out new models and seen increased competition in the marketplace

Polestar, the Sweden-based, China-controlled electric car company, has yet to turn a profit. The company's new CEO, Michael Lohscheller, has said that 2025 will be the best year in the company's history, but he also acknowledged that the company will need to make some changes in order to achieve profitability. Lohscheller said that Polestar will be increasing sales by 30 to 35 percent in the coming three years, and he expects positive free cash flow "after investments" in 2027. He also said that the company will be reverting to a more traditional dealership-based sales model.

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