Meta exec hopes VR teens will stick around

image via The Verge

March 12, 2026, 3:30 PM

• •VR industry facing challenges, including job cuts and reliance on free-to-play titles.
• •Meta is betting on current VR-native teens to continue using VR as they get older.
• •Meta is targeting older consumers for media consumption and non-gaming experiences.
• •Controller-free interaction is important for older users

Meta's VR director, Chris Pruett, acknowledges the current challenges in the VR gaming industry, including job cuts and a reliance on free-to-play games popular with teens. Despite these hurdles, Pruett believes that today's VR-native teens will continue using VR as they age and their gaming preferences evolve. Meta is also targeting older consumers who may use VR for media consumption and non-gaming experiences, anticipating a shift in VR usage beyond traditional gaming.

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