What a Sony and TCL partnership means for the future of TVs

image via The Verge

January 21, 2026, 12:00 PM

• •Sony and TCL are discussing a partnership, not a done deal.
• •TCL could gain access to Sony's picture processing technology.
• •Sony could benefit from TCL's manufacturing capabilities.
• •New products from the partnership are expected in late 2027.

Sony and TCL have signed a memorandum of understanding for a potential partnership, with TCL holding a majority stake. This deal could significantly impact the TV market, potentially leading to improved Sony Bravia TVs at more accessible prices, combining Sony's picture processing with TCL's manufacturing. However, the agreement is not finalized, and potential regulatory hurdles and logistical challenges exist. If successful, the partnership might lead to the development of new audio products and expand both companies' market presence.

Read original article