A Popular iOS Illustration App Is Saying No to Generative AI

image via WIRED

August 22, 2024, 7:41 PM

• •Procreate has announced that it will not incorporate generative AI into its popular iPad illustration app.
• •The decision comes in response to an ongoing backlash from some parts of the art community, which has raised concerns about the ethical implications and potential consequences of AI use in creative industries.
• •Procreate CEO James Cuda said in a video statement that he "really fucking hates generative AI" and that the company is "not going to be introducing any generative AI into our products.
• •

Procreate, a popular iPad illustration app, has announced that it will not incorporate generative AI into its products. The company's CEO, James Cuda, said that he believes that generative AI is "ripping the humanity out of things" and that it is "steering us toward a barren future." The decision has been met with a largely positive reaction from artists, who have praised Procreate for taking a stand against the use of AI in creative industries. Some artists have expressed concern that AI image synthesis models, which are often trained on content without consent or compensation, threaten their livelihood and the authenticity of creative work. Procreate's decision is a significant one, as it is one of the first major creative app developers to take a public stance against generative AI. It remains to be seen whether other companies will follow suit, or if Procreate's decision will ultimately prove to be a commercial liability.

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