What are AI agents? Inside a real experiment where AI ran a start‑up

image via New Scientist

May 6, 2026, 10:00 AM

• •Evan Ratliff launched HurumoAI, a start-up run by AI agents.
• •The AI agents built an app, created LinkedIn profiles (one successful).
• •An AI agent struggled to supervise a human intern.
• •The experiment revealed both the strengths and weaknesses of AI in a work environment.

Journalist Evan Ratliff explored the implications of AI agents running a start-up called HurumoAI, where the entire team, except for Ratliff, consisted of AI agents. The AI agents built an app and even managed to create a LinkedIn profile that was successful for a time. The experience highlighted both the capabilities and limitations of AI, including issues with misinformation and challenges in human-AI collaboration. Ratliff's experiment sparks a conversation about the role of AI in work, the value of human experience, and the potential pitfalls of outsourcing too much to AI.

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