Instagram says it doesn’t want your tweet round ups

image via The Verge

April 30, 2026, 12:00 PM

• •Meta is expanding its crackdown on unoriginal content on Instagram to include photos and carousels.
• •Accounts must post original content or content with a unique perspective to be eligible for recommendations.
• •Aggregator and curatorial accounts are potentially impacted by the new rules.
• •Meta aims to prioritize original creators, but faces challenges with how social media is shared.

Meta is expanding its crackdown on unoriginal content on Instagram, including photos and carousels, impacting accounts that re-upload content. This move aims to prioritize original creators, potentially affecting aggregator and curatorial accounts. Accounts must post wholly created content or content that reflects their unique perspective to be eligible for recommendations. The change reflects a tension between Meta's goals and the nature of social media, particularly regarding viral tactics like 'clipping'.

Read original article