How Netflix made us fall in love with K-dramas

image via The Verge

April 16, 2026, 3:30 PM

• •Korean dramas are majorly successful on Netflix.
• •Netflix invested heavily in Korean content.
• •Concerns about the impact on the Korean film industry exist.

Korean TV shows, including hits like "Bloodhounds," are consistently outperforming other content on Netflix, with "Squid Game" setting a record for viewership. This success is not solely due to one show, as viewers worldwide are embracing diverse Korean storytelling. Netflix has invested heavily in Korean content, benefiting from the pandemic's streaming surge and the growing global interest in K-pop and beauty, with some concerns about potential impacts on the Korean film industry.

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