‘It's like magic and everything just works’: We spoke to Adobe’s AI maestro to find out what’s new with Firefly and how it levels up creativity for all

image via TechRadar

April 26, 2025, 3:00 PM

• •Adobe is introducing new innovations to Firefly, including upgraded AI models, third-party integrations, and Firefly Boards for team collaboration.
• •The updates aim to enhance creativity for both professionals and consumers, offering tools for image, video, and mobile creation.
• •Key features include improved photo realism, human rendering, and easier access to creative tools through integrations across Adobe products.
• •The focus is on helping users tell better stories and differentiate themselves through creativity, with Gen AI serving as a tool for creative expression.

Adobe is enhancing Firefly with upgraded AI models and integrations, including third-party options, to improve creative workflows. The updates focus on providing users with better image and video tools and easier access to existing creative applications, with an emphasis on collaborative features. These advancements aim to help users tell better stories and provide creative differentiation. Adobe is targeting both professional and consumer markets, offering a range of tools for various creative levels, making it easier for people to create.

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