This Chappell Roan song boosted interest in a Canadian dark sky preserve by 1,800%

image via Space.com

August 20, 2025, 7:00 PM

• •Tourism Saskatchewan's social media interactions increased dramatically after Chappell Roan mentioned the province in her song, "The Subway."
• •The Cypress Hills Interprovincial Park in Saskatchewan hopes to capitalize on the attention, particularly with the "Red Wine Supernova" connection.
• •The Saskatchewan Summer Star Party, coinciding with the song's popularity, will feature astronomy events and student science presentations.
• •Tourism officials are creating destination lists based on Roan's music and hope to attract visitors to the region.

Following Chappell Roan's mention of Saskatchewan in her song "The Subway," the Canadian province is experiencing a surge in interest. Tourism Saskatchewan's social media engagement has soared, and the Cypress Hills Interprovincial Park is looking to capitalize on the attention, especially due to the connection with Roan's song "Red Wine Supernova." The timing aligns with the Saskatchewan Summer Star Party, offering a peak moment for astronomy enthusiasts. Tourism officials are hopeful about the long-term impact of this exposure, with plans to create destination lists inspired by Roan's music.

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