iRobot’s Roombas have a new Chinese owner, but it says your data will remain in the US
image via The Verge
February 13, 2026, 4:20 PM
- •iRobot is creating iRobot Safe to manage US customer data.
- •This follows its acquisition by Picea Robotics.
- •The subsidiary will have its own US-based leadership.
- •This is similar to the TikTok data handling strategy.
iRobot, following its acquisition by Picea Robotics, is establishing iRobot Safe, a US-based subsidiary, to manage the data of its US customers. This move mirrors the TikTok data handling strategy and aims to separate US consumer data from its new, non-US ownership. iRobot Safe will have its own US-based leadership and will ensure the continued functionality of Roomba robot vacuums for US users, with data now managed separately. The creation of iRobot Safe follows iRobot's bankruptcy filing and the failed Amazon acquisition, marking a significant shift in data management practices.
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Stevie Bonifield
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