Apple launches new emoji word game to take on Wordle and the NYT

image via The Verge

July 17, 2025, 2:47 PM

• •Apple News Plus launched Emoji Game, a Wordle-inspired puzzle game.
• •The game features emoji-based clues to complete phrases.
• •The word game space is seeing innovation with new twists to attract users.
• •Daily puzzle games are successful in user retention within subscriptions.

Daily puzzle games are highly competitive, with Apple News Plus expanding its offerings with the Emoji Game. This new game combines Wordle with emoji clues, presenting players with phrases to complete using emoji representations. The word game market is evolving, and developers are creating unique twists on the formula to differentiate themselves. These daily games also serve as a successful tactic to retain subscribers, and the Emoji Game is a welcome diversion.

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