Samsung brings ads to US fridges

image via The Verge

September 18, 2025, 9:45 AM

• •Samsung is adding ads to its Family Hub refrigerators in the US.
• •The ads appear on the Cover Screen.
• •Ads can be dismissed by users.
• •This follows Samsung's "screens everywhere" initiative.

Samsung is rolling out ads to its Family Hub refrigerators in the US, despite previously denying any such plans. This move, part of a pilot program, aims to "strengthen the value" of owning a Samsung smart fridge, according to the company. The ads will appear on the Cover Screen when the fridge is idle and can be dismissed by users. This development follows Samsung's "screens everywhere" initiative and echoes the company's history of integrating ads into its smart TVs.

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