Google and DOJ’s ad tech fight is all about control

image via The Verge

September 10, 2024, 1:28 AM

• •The US Department of Justice is accusing Google of abusing its power in the advertising technology market.
• •Google says it is not a monopolist and that the government is seeking control over a successful business.
• •The trial is expected to last several weeks and will determine whether Google has illegally monopolized the markets for advertising technology.

The US Justice Department and Google are currently in a legal battle over whether Google has monopoly power in the advertising technology market. The DOJ alleges that Google has illegally tied together its publisher ad server with its ad exchange to maintain its monopoly power. Google denies the allegations and says that it is not a monopolist.

Read original article