How Gorilla Tag is weathering the VR winter

image via The Verge

February 12, 2026, 4:30 PM

• •Gorilla Tag's five-year anniversary event broke VR concurrent player records.
• •The game attracts up to a million VR users daily, with strong merchandise sales.
• •Another Axiom plans to expand to mobile, a TV show, and a live event (Gorillacon).
• •Meta's focus is shifting toward AR and wearables, with some VR initiatives scaled back.
• •Another Axiom recognizes the challenges within the VR ecosystem while focusing on audience engagement across various platforms.

Gorilla Tag, the popular VR game, is thriving with record-breaking player numbers and a dedicated following, primarily among Gen Alpha. While the VR industry faces challenges, including Meta's job cuts and a potential 'VR winter,' Gorilla Tag's creators, Another Axiom, are expanding beyond VR. They are developing a mobile game, a TV show, and a live event, Gorillacon, to broaden their reach. Despite recognizing the limitations of VR and the impact of Meta's changes, Another Axiom is focused on connecting directly with its audience through diverse platforms.

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