OpenAI Is Preparing to Launch a Social App for AI-Generated Videos

image via WIRED

September 29, 2025, 7:32 PM

• •Sora 2 app features a vertical video feed and swipe-to-scroll navigation, similar to TikTok.
• •Users can generate 10-second videos and use their likeness with verification.
• •OpenAI aims to compete with Meta and Google in the AI video space.
• •OpenAI is addressing copyright and child safety issues.

OpenAI is developing a stand-alone app for its Sora 2 AI video model, resembling TikTok with AI-generated content and features like likes, comments, and remixes. Users can create 10-second videos and verify their identity to use their likeness in clips, with notifications for usage. The app, internally launched and praised by employees, aims to transform user interaction with AI video, capitalizing on the potential void left by TikTok's uncertain future. OpenAI faces competition from Meta and Google, while also navigating copyright lawsuits and child safety concerns, implementing parental controls and an age-prediction tool.

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