Apple’s John Ternus era begins: ‘It is great to be here’

image via The Verge

September 9, 2026, 5:02 PM

• •John Ternus began Apple’s latest product event as the company’s new CEO.
• •He received a standing ovation and briefly addressed the audience at the start of the event.
• •Ternus has spent more than two decades at Apple across both the Steve Jobs and Tim Cook eras.
• •Tim Cook has moved to the role of executive chairman of Apple’s board.
• •The article says Apple faces pressure in AI, RAM shortages, and a more complex geopolitical environment.

John Ternus opened Apple’s latest product event in his first launch presentation since succeeding Tim Cook as chief executive. He thanked the audience, said he was excited to be there, and promised viewers would like what Apple was about to show. The article frames the appearance as an early sign of how Ternus may present himself in a role long shaped by Cook. It also notes that he inherits major challenges including artificial intelligence competition, RAM shortages, and geopolitical pressures.

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