Alexa+ at Amazon's 2025 event: Greetings and more

image via Engadget

September 30, 2025, 2:32 PM

• •Alexa+ Greetings for Ring devices can greet family and ask strangers questions.
• •Alexa+ is integrated into Vega for personalized content recommendations.
• •New Echo devices have faster chips and improved voice processing.
• •New shopping widget tracks Amazon, Whole Foods, and Amazon Fresh purchases.

Amazon is rolling out updates to Alexa+, including new features like Greetings for Ring devices and deeper integration with the Vega smart TV operating system. These updates enable personalized recommendations and content discovery. New Echo devices, such as the Echo Dot Max and Echo Studio, will ship with early access to Alexa+, featuring faster chips and improved voice processing. The updates also include a new shopping widget and integrations with third-party services and devices from other brands.

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