Bezos-backed Slate Auto debuts analog EV pickup truck that is decidedly anti-Tesla

image via TechCrunch

April 25, 2025, 4:11 AM

• •Slate Auto, a new EV startup, debuts an affordable, customizable, and analog pickup truck.
• •The truck features manual windows, no infotainment screen, and can transform into an SUV.
• •Slate plans to offer the truck under $20,000 with the federal EV tax credit by late 2026.
• •The company is backed by Jeff Bezos and focuses on a low-cost, customizable approach to EV manufacturing.

Slate Auto, a new American electric vehicle startup, has unveiled its debut truck, an affordable and customizable EV that contrasts with the tech-heavy approach of Tesla. The truck emphasizes analog features, such as manual windows, and offers extensive customization options, including the ability to transform from a pickup to an SUV. Backed by Jeff Bezos and aiming for a price under $20,000 after tax credits, Slate is targeting the market with domestic manufacturing and a unique focus on personalization. Slate hopes to make up margin on what is otherwise a relatively dirt-cheap vehicle.

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