Roblox is still trying to convince lawmakers it’s not social media

image via The Verge

February 14, 2025, 6:00 PM

• •Roblox is one of the few large internet platform companies that openly hosts young people on its services
• •Roblox says it is distinct from social media because it was created with the expectation that kids would use it and safety is built into the process of designing new features
• •Roblox says it is also distinct from social media because it doesn’t have the same “engagement loops” of posting, commenting, and scrolling like on social media

Roblox is an online gaming platform that lets users play across all different kinds of interactive experiences and enables them to build their own that others can interact with. It currently boasts 85 million daily active users, and as of the end of 2023, 42 percent of its user base was under the age of 13, according to Statista. Roblox is one of the few large internet platform companies that openly hosts young people on its services, which it promotes as a good place for kids to learn technical and social skills. Roblox is trying to convince lawmakers it shouldn’t be lumped in with products like Instagram and YouTube.

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