Can Democrats post their way to midterm victories?

image via The Verge

February 13, 2026, 5:00 PM

• •Headquarters is a new media brand repurposed from Kamala Harris's campaign accounts.
• •The brand aims to provide news and commentary from a progressive perspective.
• •Headquarters seeks to be a hub for left-leaning creators and build a digital talent pipeline.
• •The strategy prioritizes rapid content creation and aims to counter right-wing narratives.
• •The brand intends to be active on all platforms, including those with issues, to reach a broad audience.

Headquarters, a progressive digital media brand, has launched to counter right-wing content on social media, repurposing Kamala Harris's campaign accounts to share news and commentary from a progressive lens. The brand aims to be a hub for left-leaning creators, offering a platform to amplify their messages and build a talent pipeline for digital-first strategies. Headquarters focuses on rapid content creation and aims to shift the cultural narrative against MAGA, measuring success by platform growth and engagement. The brand intends to be active on various platforms, even those with problematic elements, to reach diverse audiences and educate them on progressive issues.

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