How Sequoia-backed Ethos reached the public market while rivals fell short

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January 30, 2026, 1:33 AM

• •Ethos Technologies, an insurtech company, debuted on the Nasdaq.
• •The IPO raised approximately $200 million, with shares priced at $19.
• •Ethos offers online life insurance sales and software for agents.
• •The company focused on profitability, achieving it by mid-2023.
• •The IPO's market capitalization is lower than its previous private valuation.

Ethos Technologies, an insurtech platform, launched on the Nasdaq, raising approximately $200 million. The company's IPO is seen as a key indicator for the 2026 listing cycle. Ethos distinguishes itself with its online platform for life insurance sales and its focus on profitability, achieving profitability by mid-2023. Despite successful revenue growth and net income, the company's market capitalization is lower than its previous private valuation, and the founders aim to boost credibility with partners and clients.

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