Discord’s virtual reward, ‘Orbs,’ launches out of beta
image via TechCrunch
July 14, 2025, 1:00 PM
- •Discord is launching its virtual reward system, Orbs, to the public.
- •Users earn Orbs by interacting with ads and can redeem them for digital items.
- •The Orbs experiment aims to boost ad engagement and attract users to Nitro subscriptions.
- •Discord is marketing Orbs to advertisers as an easier way to launch Quest campaigns.
Discord is introducing Orbs, a virtual reward system, to encourage user interaction with ads. Users earn Orbs by completing Quests related to ads and redeem them for virtual items in Discord's shop. This initiative aims to increase ad engagement and potentially draw more users to Nitro subscriptions. Discord also positions Orbs as a simpler advertising tool for partners.
Entities Mentioned
Elon MuskMarc Andreessen
Topics Covered
AppsSocialAdsdiscordvirtual rewards
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