Meta is reportedly training its AI chatbots to send unprompted messages

image via Engadget

July 3, 2025, 2:32 PM

• •Meta is testing a feature in its AI chatbots that will allow them to send unprompted follow-up messages based on previous conversations.
• •This feature, known internally as "Project Omni", aims to improve user re-engagement and retention.
• •The AI will only send follow-up messages if the user initiated the conversation and won't send another if the first is ignored.
• •Meta expects significant revenue from its generative AI products, making user engagement crucial.

Meta is testing a new feature for its AI chatbots that will allow them to send proactive follow-up messages to users based on past conversations. This initiative, part of "Project Omni", is designed to boost user engagement and retention across platforms like Instagram and WhatsApp. The AI will only send these messages if the user initiated the conversation initially, ensuring a degree of consent. Meta's push for increased user engagement is driven by its financial goals, as it anticipates substantial revenue from its generative AI products.

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