Origin Lab raises $8M to help video game companies sell data to world-model builders

image via TechCrunch

May 13, 2026, 4:22 PM

• •Origin Lab is a marketplace connecting AI labs with video game data.
• •The company secured $8 million in seed funding led by Lightspeed Ventures.
• •Origin Lab converts video game assets into training data for AI models.
• •This initiative addresses the data scarcity for world models in AI.

Origin Lab, a startup, has secured $8 million in seed funding to create a marketplace connecting AI labs with video game data. The company aims to provide high-quality licensed data from video games for training world models, addressing the data scarcity issue in AI. Origin Lab will convert video game assets into usable training data, offering a bridge between the AI and video game industries. This funding highlights the growing demand for data vendors in the AI sector, similar to the success of companies like Scale.AI.

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