Haier’s IFA stand turns the smart home into architecture you actually want to live in

image via TNW | The heart of techThe Next Web

September 9, 2026, 12:51 PM

• •The stand in Hall 3.1 is described as a full smart home environment built around subdued design rather than feature-heavy presentation.
• •Haier’s Aura Collection uses a light-reactive Aura Grey finish with anti-fingerprint treatment across ovens, hobs, hoods, and microwaves.
• •The Multi Care Laundry Studio combines four independent drums in a 598 mm-deep unibody with one plug, one water connection, one drainage connection, and a shared touchscreen.
• •The Maestro refrigeration prototype includes AI Defrost Zone and AI Food Care System 2.0 for gentler defrosting and food recognition-based preservation advice.
• •Haier’s UltraSense AI TVs automatically adjust picture and sound, and the lineup shown includes formats from QD-Mini LED and OLED to a 163-inch Micro LED display.
• •Live cooking demonstrations with chef ambassador Tommaso Arrigoni showcased AI-assisted ovens, induction hobs, steam functions, and gesture-based hood controls.

Haier’s IFA 2026 exhibit is presented as a design-led smart home environment rather than a conventional product showcase. The article highlights the Aura Collection kitchen line, the four-drum Multi Care Laundry Studio, Maestro refrigeration, and UltraSense AI televisions, all framed around technology that blends into interiors. It says Haier’s products use AI for tasks such as food recognition, laundry adjustment, cooking assistance, and automatic picture and sound tuning without making the technology visually dominant. The piece argues that Haier is betting the next phase of the smart home will center on calmer design, lower user friction, and intelligence that stays in the background.

Read original article