Bluesky is testing a new ‘live’ indicator, starting with the NBA

image via The Verge

May 19, 2025, 4:52 PM

• •Bluesky introduces a live badge for NBA games, indicating live content with a red border on the profile picture.
• •Clicking the NBA's profile picture with the live badge takes users to the live event outside of Bluesky.
• •The feature, also confirmed for WNBA games, aligns with Bluesky's goal of using its platform for content discovery.
• •This move contrasts with Twitter's approach of streaming sports content, as Bluesky focuses on linking to external streams.

Bluesky is testing a new feature that adds a red border and "live" badge to the NBA's profile picture during live games. Clicking the profile picture takes users directly to the live content outside the platform, as announced by Bluesky COO Rose Wang. This feature is also confirmed for WNBA games. This approach contrasts with Twitter's model of streaming content, showing Bluesky's strategy of promoting content discovery through external links.

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