Perplexity’s Super Bowl ‘tweet’ increased app installs by 50%

image via TechCrunch

February 10, 2025, 5:50 PM

• •Perplexity’s Super Bowl contest drove 50% increase in app downloads
• •The contest required users to ask five questions on the app during the big game
• •Perplexity’s app climbed in the U.S. App Store’s Top Charts, reaching as high as No. 6 in the Productivity chart

Perplexity's Super Bowl contest managed to move the needle on its app's downloads. Unlike OpenAI and Google, the AI search engine chose to forgo an expensive Super Bowl ad in favor of a tweet — sorry, an X post — encouraging users to download its app and enter a contest that could result in a $1 million win. While Perplexity's app didn't soar to the top of the U.S. App Store with this strategy, it did increase its mobile app installs by roughly 50%, according to data from app intelligence provider Appfigures.

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