These new Roombas aren’t the robots I know and love

image via The Verge

March 14, 2025, 4:30 PM

• •iRobot is making entirely new Roombas
• •The company is producing products that look like every other bot on the block
• •iRobot is moving from high-end to middle-of-the-road in a quest to recapture a bigger slice of the market

In a push for profitability, iRobot is pushing out innovation. The company has completely restructured its supply chain in a bid for profitability, moving production to a single manufacturer and adopting several new features found on its competitors. This shift isn’t about innovation — it’s about cost cutting and survival.

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