The war on links escalates with Firefox's experimental AI previews

image via Engadget

May 28, 2025, 12:30 PM

• •Firefox's new Link Previews feature uses AI to generate summaries of linked content.
• •The feature is enabled via a keyboard shortcut (Alt+Shift) when hovering over a link.
• •Link Previews uses an on-device language model for privacy.
• •This feature may impact publishers by reducing traffic and is not available in some regions.

Firefox has introduced AI-powered Link Previews, a feature that generates summaries of linked content via a pop-up when hovering over a link. Users activate this with a keyboard shortcut. The feature utilizes an on-device language model for privacy. This integration, however, potentially harms publishers by reducing traffic and is unavailable in some regions, raising concerns about the impact on content creators and the potential economic consequences of AI-driven summaries.

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