Netflix wants its partners to follow these rules when using gen AI

image via The Verge

August 22, 2025, 9:22 PM

• •Netflix is open to its partners using generative AI but wants them to follow specific rules to avoid potential legal risks and maintain audience trust.
• •Netflix emphasizes that it views gen AI tools as "valuable creative aids" that can help generate unique media but expects partners to share their intended use of GenAI.
• •Netflix's guidelines are predicated on five specific guidelines, including ensuring accuracy, transparency, and respect for intellectual property when using generative AI in productions.
• •The company's co-CEO sees AI as an incredible opportunity to improve films and series and points to The Eternaut as an example of how gen AI can be used.

Netflix is allowing TV and filmmakers to use generative AI but is establishing guidelines to ensure responsible usage and maintain audience trust. The streaming service is treating generative AI tools as "valuable creative aids" and expects production partners to share their plans for using the technology. Netflix wants to avoid problems like those faced by the documentary "What Jennifer Did" and stresses the importance of transparency and respect for intellectual property. The company aims to balance creative innovation with legal caution, aiming to make films and series better and possibly cheaper.

Read original article