Amazon is launching a cheaper color Kindle

image via The Verge

July 24, 2025, 1:00 PM

• •Amazon is releasing a cheaper Kindle Colorsoft with 16GB of storage for $249.99.
• •Amazon is also releasing a kids-focused bundle for $269.99, which includes a Colorsoft, a special cover, and a year of Amazon Kids Plus.
• •The cheaper Colorsoft costs $30 less than the Signature Edition, but lacks some features like 32GB of storage, an auto-adjusting front light, and wireless charging.
• •Amazon has addressed customer complaints about a yellow bar on the Signature Edition's screen with software and display adjustments.

Amazon is expanding its Kindle Colorsoft lineup with a new, more affordable model and a kids-focused bundle. The new Colorsoft, priced at $249.99, offers 16GB of storage and is $30 less than the Signature Edition. The kids' bundle includes a Colorsoft, a special cover, and a year of Amazon Kids Plus for $269.99. Amazon has also addressed issues with the Signature Edition's screen, making software and display adjustments to resolve a reported yellow bar.

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