Snapchat is rolling out creator subscriptions

image via Engadget

February 17, 2026, 3:21 PM

• •Snapchat is launching creator subscriptions.
• •Subscribers get exclusive content, priority replies, and ad-free stories.
• •Creators set their own subscription prices.
• •Launched in the US on Feb 23, expanding to other countries soon.

Snapchat is introducing creator subscriptions, mirroring a feature already available on Meta's Instagram and Facebook. This new feature allows creators to offer exclusive content, priority replies, and ad-free stories to subscribers. Snapchat aims to give creators more freedom and the ability to generate recurring income through this initiative. The subscription feature is rolling out to select US-based creators on February 23rd, with expansion to other countries planned in the coming weeks.

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