Samsung adds Bowers & Wilkins, Denon, Marantz, and Polk to its audio empire

image via The Verge

May 7, 2025, 8:20 AM

• •Samsung subsidiary Harman will acquire Masimo's audio business, including brands like Bowers & Wilkins, Denon, and Polk Audio.
• •The $350 million deal aims to solidify Harman's position in the consumer audio market by integrating these brands.
• •Samsung plans to leverage the acquired professional audio technology in its products and expand its car audio business.

Samsung's Harman is set to acquire Masimo's audio business, including renowned brands such as Bowers & Wilkins, Denon, and Polk Audio, in a $350 million deal. This strategic move aims to bolster Harman's dominance in the consumer audio market. The integration will involve incorporating the professional audio technologies into Samsung's diverse product range, spanning smartphones, TVs, and soundbars. Moreover, this acquisition is poised to broaden Harman's presence in the car audio sector.

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