Meta plans to sell targeted ads based on data in your AI chats

image via TechCrunch

October 1, 2025, 1:00 PM

• •Meta will use data from user interactions with its AI products to target ads.
• •The policy change applies globally, except in certain regions due to privacy laws.
• •Data from Meta AI and other AI features will be used, including Ray-Ban smart glasses.
• •Sensitive topic conversations will not be used for ad targeting.
• •There is no opt-out option for the new data usage.

Meta will update its privacy policy to use data from user interactions with its AI products to sell targeted ads across its social media platforms, impacting users globally except for those in South Korea, the UK, and the EU. The company, which already uses extensive user data for ad targeting, will incorporate data from Meta AI conversations and other AI features like those in Ray-Ban Meta smart glasses. While Meta asserts it won't use AI interactions about sensitive topics for ad targeting, the changes are another example of how Big Tech monetizes free AI products. There's no opt-out for these new data uses, and Meta is also exploring monetization strategies for its AI products, though no ads are planned imminently.

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