Whoop launches a new blood test focused on women’s health

image via TechCrunch

March 10, 2026, 10:00 AM

• •Whoop launches a blood testing panel focusing on women's health.
• •The panel measures 11 biomarkers for insights into hormonal changes.
• •A new app feature predicts hormonal changes during menstrual cycles.
• •The company notes a 150% increase in women users year-over-year.
• •The features are designed to address the growing demand in women's health.

Fitness wearable company Whoop is introducing a new blood testing panel through Whoop Labs, specifically focused on women's health, measuring 11 blood biomarkers to provide insights into hormonal changes and cycle regulation. Simultaneously, the company is adding a new feature to its app, which uses user data to model and predict hormonal changes during menstrual cycles, offering insights into period length and symptoms. This move follows increased engagement from women on the platform and highlights a broader trend of fitness wearable companies focusing on women's health features. Whoop is also releasing a white paper on its modeling and aims to categorize lab results based on insights from the new features.

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