At WWDC 2025, Apple sang developers’ praises amid AI letdowns and App Store battles

image via TechCrunch

June 10, 2025, 3:43 PM

• •Apple's WWDC 2025 keynote featured an upbeat performance praising app developers while glossing over recent challenges and unaddressed issues.
• •The company faced criticism for AI delays, lack of developer support, and ongoing App Store controversies including commissions and regulations.
• •Apple's focus on consumer-facing features and revenue generation, with AI integration through OpenAI, overshadowed the needs of developers.
• •The event highlighted a disconnect between Apple's celebratory tone and the reality of a difficult relationship with its developer community.

At WWDC 2025, Apple attempted to celebrate its app developers with a song, but the event was criticized for failing to address key issues. The keynote showcased AI delays, App Store battles, and a lack of support for developers. Despite some AI integrations, the focus remained on consumer features and revenue, creating a disconnect between Apple's public image and the realities faced by its developer community. The event's tone seemed performative, underscoring a challenging relationship between Apple and the developers vital to its success.

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