HBO Max is going to get more expensive, Warner Bros. Discovery CEO says

image via TechCrunch

September 11, 2025, 2:59 PM

• •HBO Max plans to raise prices.
• •Password sharing crackdown is coming.
• •Zaslav believes the service is underpriced.
• •Focus on content and user engagement.

Warner Bros. Discovery CEO David Zaslav announced plans to increase HBO Max prices and implement measures to curb password sharing. Zaslav believes the streaming service is currently underpriced and plans to capitalize on the popularity of its content. He emphasized the importance of users loving HBO Max's offerings and the eventual crackdown on password sharing. Currently, HBO Max offers Basic with Ads, Standard, and Premium plans with varying monthly costs.

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