Coca-Cola’s new AI holiday ad is a sloppy eyesore

image via The Verge

November 3, 2025, 5:31 PM

• •Coca-Cola's AI-generated holiday commercials are visually jarring.
• •The ads feature inconsistent animation styles.
• •The campaign was cheaper and faster to produce using AI.
• •The use of AI raises concerns about creative professional employment.

Coca-Cola is using generative AI again to reimagine its classic Coke caravan holiday commercials, and the results are visually jarring. The new AI Christmas campaign features a cast of various critters with inconsistent styles and unnatural movements. Compared to the convincing deepfake videos, these ads feel dated. The company's Chief Marketing Officer said that the latest holiday campaign was cheaper and speedier to produce compared to traditional production.

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