Applebee’s and IHOP have plans for AI

image via The Verge

June 20, 2025, 5:21 PM

• •Applebee’s and IHOP plan to launch an AI-powered “personalization engine” to make recommendations and customized deals based on customer data.
• •The AI system is designed to boost customer loyalty and upsell products.
• •Other restaurant chains like Wendy’s, McDonald’s, and Taco Bell are also implementing AI for ordering and drive-thrus.
• •Dine Brands is exploring AI tools for staff, including cameras for cleaning detection and an app for managers.

Applebee's and IHOP are set to implement an AI-powered system to personalize recommendations and deals, leveraging customer purchase history to boost loyalty and upsell products. This follows a trend where restaurants like Wendy's, McDonald's, and Taco Bell are integrating AI for ordering and drive-thrus. Dine Brands is also considering AI tools for staff, such as automated table cleaning detection and a management app, signaling a broader AI integration across the restaurant industry.

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