AllTrails debuts $80/year membership that includes AI-powered smart routes

image via TechCrunch

May 12, 2025, 9:36 PM

• •AllTrails is launching a new $80/year Peak membership with AI-powered features like custom route building, real-time trail condition forecasts, and a tree and plant identification tool.
• •The Peak membership, rolling out globally by June, aims to counter Apple Maps' encroachment in the outdoor navigation market by targeting AllTrails' most active users.
• •In addition to Peak, AllTrails is updating its Base (free) and Plus memberships with features like Points of Interest and improved offline map capabilities for Plus subscribers.

AllTrails, the hiking and biking app, is introducing a new premium membership called "Peak" for $80 per year, featuring AI-powered tools to build custom routes, real-time trail condition forecasts, and a plant identification feature. This move is a response to Apple's advancements in the mapping market and aims to retain active users. The Peak membership, launching soon, is part of a broader update that also enhances the free and Plus membership tiers with new features like Points of Interest and improved offline map options.

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