Hasbro has been hacked, and the maker of Peppa Pig says recovery could take weeks

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April 1, 2026, 5:10 PM

• •Hasbro identified unauthorized access to its systems, leading to infrastructure being taken offline.
• •The company is implementing business-continuity plans, but delays in product deliveries are expected for weeks.
• •The investigation is ongoing, with efforts to determine the full scope of the breach and review affected files.
• •The incident highlights the vulnerability of companies with physical products and entertainment licensing to cyber threats.

Hasbro, the company behind popular toy brands like Peppa Pig and Monopoly, has revealed a cybersecurity breach, first detected on March 28th, that has forced it to take systems offline and warn of potential product delivery delays. The company has initiated incident response protocols and engaged third-party cybersecurity professionals to address the intrusion, though the nature of the attack and its full scope remain under investigation. The timing of the breach is notable, following Hasbro's strong financial performance, and comes amidst a landscape of increasing cyberattacks targeting various sectors. The incident underscores the challenges large enterprises face in managing such disruptions, especially given the uncertainty of recovery timelines.

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